This summer, Sony released a new commercial for Sony cameras. Sony has used some interesting and original (not to mention, beautiful) concepts before to promote their Bravia television.
I wish I was in NYC when they shot this commercial. The team behind this commercial invited all bloggers to attend and take pictures on the day of the shoot to generate some buzz. I guess I got started too late.
I'm sure this is old for some of you, but I just wanted to share.
In 2003 Sony created this ad for the Bravia in which they dropped thousands of rubber bouncy balls down the streets of San Francisco. The spot features a perfect soundtrack provided by Sweden's Jose Gonzales cover of "Heartbeat".
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